Your logo doesn’t drive your brand.

Many businesses, big and small, put too much faith in rebranding. They spend tons of money on developing a new logo and new marketing materials in hopes that this will somehow improve their bottom line. But the logo is not the thing that holds a business back from success, it is only the identifying symbol of an organization. It makes people aware of your brand through recognition, but the logo itself says nothing about who you are unless you build meaning into it.

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